Video storyboard 'Christmas Story for Nutella'

image description

Video storyboard 'Christmas Story for Nutella'

in Video scripts and storyboards

About the profolio

There are two things everyone loves: Christmas and Nutella. Imagine our excitement when we got to create a script for Nutella oriented on Christmas season? Take a look at the brief, provided by the client.

Context

Nowadays, more than ever, Christmas is a very special time of the year, when loved ones gather to celebrate their affection and share deep emotions, regardless of whether they share a family bond or not. In its modern version, Christmas has been extended from a day shared with family to an intense month of celebrations, where preparation and gathering are at the center of social life. People from different backgrounds meet friends of their friends and share a sense of family feeling. On the other hand, families tend to open their doors to the friends of their family members, welcoming them in. This way, it is safe to say Christmas is not just a day anymore, it is a feeling. It is that sense of wonder, joy, and revitalizing energy that people start to feel a long time before the D-day comes: decorating the house, baking together, shopping for presents...

Nutella, the delicious chocolate spread, and the iconic brand has become a symbol of Christmas. In fact, people seem to increasingly integrate the brand into their Christmas rituals: the spread is now an essential baking ingredient for great desserts. It has even become so popular that people are looking online at how to adapt the traditional Christmas recipes with Nutella. That is why Nutella claims “Christmas never tasted this good” and celebrates cooking at Christmas as a moment of togetherness.

Can you help Nutella tell an engaging and modern Christmas story where the preparation, sharing, and excitement around baking with Nutella brings warmth and intensity to Christmas rituals?

Creative Challenge

Create an illustrated script for a video that shows us how and why Nutella brings more intensity to the Christmas rituals, especially when baking together.

Your story should inspire a video about friends and families being together and enjoying great moments around and with Nutella. Thanks to Nutella, and because people make recipes with it, they feel good, warm, and enjoy the pleasure of being together even more. The product should play a clear catalyst role in your story.

Results

Of course, we couldn't help but be super-inspired by this amazing challenge. Do you want see the result? Take a look.

PORTFOLIO INFO